Expressions in Video’s Jeff Stolhand directs the national commercial “Let it Snow” for Carino’s Italian and Zane TV.
Re-posted from Zane TV:
ZaneTV recently developed some exciting new television creative for Fired Up, Inc. and their Carino’s Italian Restaurants. We’ll be shooting and rolling out a very fun and unique TV campaign over the next six months (as well as helping with Carino’s viral/social experience), but we got the snowball rolling with this clever holiday idea conceived by a waitress who works at the restaurant.
This holiday spot features the wide-eyed (and incredibly professional) Diego P. from Calliope Talent. Directed by Jeff Stolhand, co-produced by Jeff and I, and lensed by Paul Gandersman. Compositing and some digital snow enhances overcranked live-action footage shot with the Red Camera. This spot was shot and delivered inside one week (well, we did shoot a test a week earlier, so technically two weeks total). (And yes, that is me on the VO!)
We look forward to shooting many more of theseâ€¦ and to expanding the way people think about Carino’s Italian.